Content: Industrial accidents, fatalities, environmental incidents, protests and blockades.
They can hit any company at any time without warning. When the unthinkable happens, are you prepared to manage the onslaught of public scrutiny from critics, journalists, and government regulators all amplified by social media? C3 Alliance presents a one-day comprehensive workshop on how to direct and manage communications during a crisis to protect your company’s valuable reputation.
This workshop will walk you through the process of preparing your organization to communicate effectively with employees, contractors, investors, customers, suppliers, First Nations, government, the media and the public-at-large when the unforeseeable happens. It will cover the ins and outs of defending your organization’s good name before, during and after a crisis in a focused, relatable and strategic manner. The workshop leaders will also outline how to prepare for and effectively manage issues, formulate credible, relevant responses, influence and control public discussion, overcome opposition, and build bridges after the situation is resolved.
Workshop Leader: Martin Livingston, Living Communications Inc.
Martin Livingston is an accomplished public relations professional specializing in issues management and crisis communications. With more than 25 years of experience in strategic communications planning, Martin has developed and implemented corporate communications programs for a diverse range of clients in the resource, high-tech and financial services sector. His expertise encompasses land-use issues, media relations, crisis communications, and conflict resolution. A veteran of BC’s “War in the Woods,” he was instrumental in managing public perceptions on behalf of Western Forest Products to successfully counter activist protests, blockades and an international forest products boycott in the 1990s. Throughout his career, he has tactfully managed numerous crisis situations including labour disputes, industrial accidents, cybersecurity breaches, fires, product tampering, and food poisoning incidents, among other sensitive issues.